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THE NEW BEAUTY
A MODERN LOOK AT BEAUTY, CULTURE AND FASHION
A visual journey into the past, present and future of beautifying people in a globalized world.
In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and especially women, have in the past been put under pressure to conform to the rigid ideals set by society, brands and consumers today embrace uniqueness and celebrate identity. By creating a platform to talk and deconstruct taboos in the process, The New Beauty captured a significant moment of transformation in the beauty business by examining the industry from a historical, scientific and journalistic perspective.
From makeup as a gender challenge, to the relationship between hair styling and community building, to rituals as a form of self-care, The New Beauty can appeal to anyone interested in well-being in their own skin.
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